Why Reverse Graffiti Marketing is an Innovative Solution for Local Visibility?
Reverse Graffiti, also known as “clean tag” or “eco graffiti,” is a green street marketing technique that involves cleaning a dirty surface through stencils to reveal a brand message. This original method grabs attention while respecting the environment, strengthening your brand image and creating strong impact in public spaces.
At B3aconsult, we integrate Reverse Graffiti into highly targeted local campaigns to boost your visibility and generate real engagement around your brand.
What Reverse Graffiti Marketing Can Bring to Your Business
Powerful Local Visibility
Put your brand where your customers are — right on sidewalks and high-traffic urban areas.
Eco-Friendly Image
Show your commitment to sustainability with a 100% clean advertising method, free from chemicals and waste.
Viral Effect on Social Media
The artistic and surprising nature of Reverse Graffiti naturally drives shares, likes, and mentions.
Controlled Cost & Long-Lasting Impact
A single creation can remain visible for weeks, delivering excellent return on investment.
Our Reverse Graffiti Approach in 5 Key Steps
Site Analysis
Location scouting to identify high-traffic zones and optimal surfaces.
Message Creation
Design of a bold and impactful visual tailored to your brand and the stencil format.
Technical Preparation
Surface testing, stencil calibration and pressure adjustments for a perfect result.
On-Site Execution
Stencil application via targeted high-pressure cleaning, with no chemicals involved.
Monitoring & Visibility
Final result captured via photos/videos for your social media and marketing communications.
Our Method in Action
Frequently Asked Questions about Reverse Graffiti
The visibility of a message depends on weather conditions, surface type, and foot traffic. On average, a Reverse Graffiti stays visible for 2 to 4 weeks, and sometimes longer depending on conditions. It’s a cost-effective solution with lasting impact.
Yes, Reverse Graffiti is legal in most cities because it involves cleaning a dirty surface rather than painting or staining. However, we recommend getting permission from the local council or property owner — a process B3aconsult handles for you.
Absolutely. Unlike traditional ads (posters, flyers, inks), Reverse Graffiti uses only high-pressure water with no chemicals. There’s no waste, making it a 100% eco-friendly and sustainable marketing option.
Definitely — and we encourage it! We provide professional photos and videos of your installations to share on social media, your website, or in online ads. This helps amplify the impact of your physical campaign in the digital space for maximum visibility.
Let’s Work Together !
Tell us about your project and let’s find the perfect strategy to boost your online success.
